About Pandora
Pandora
For over a century, Swarovski has continually grown to become the world leader for sparkling crystal and jewellery creations. Our mission is to add sparkle to your everyday life!
A charm to tell so many stories
Pandora began designing its beloved charms in the year 2000. Each charm has a meaning, some times many meanings, one from its designer and more lent to it by the person who wears and loves it. Whether it’s a celebration of colour or pattern or a tribute to a country, occasion, activity or most importantly, a person, each charm is designed to tell the personal story of its wearer while showcasing their unique style. Our charms are worn with love on bracelets and necklaces; created especially to be worn in ways unique to those who wear them.
